Rituals, a home and body cosmetics brand from the Netherlands, was founded by Raymond Cloosterman in 2000. The company was the first in the world to blend personal care with home goods, built on the idea that daily routines—taking a shower, lighting a candle—can become calming rituals. Rituals is known for its collections inspired by ancient Eastern traditions (for example, The Ritual of Sakura, The Ritual of Ayurveda) and luxurious fragrances created by some of the world’s top perfumers.
The brand appeals to people who want more than functional products—they're looking for ways to create balance, manage stress, and bring mindful luxury into their daily routines. It’s a treat for both oneself and loved ones. If you’re looking for a Rituals promo code or coupon, it’s a perfect opportunity to explore the brand and turn your home into a peaceful oasis at a better price.
How to save on Rituals purchases
Despite its premium quality, Rituals offers many ways to make its products more affordable through coupons, promo codes, and discounts:
- Join the My Rituals loyalty program. This is the key to saving. Upon registration, you immediately receive a gift with your first purchase, plus access to exclusive offers, special discounts, rewards when reaching certain order thresholds, and other bonuses.
- Purchase Gift Sets. Sets containing multiple items from one collection (for example, shower foam, scrub, cream, and a candle) are always significantly cheaper than buying each item separately. They are also a great way to try a new collection, gift luxuriously, or use a promo code for extra savings.
- Use Refills. For many products, such as body creams, fragrance sticks, and facial cleansers, Rituals offers refill options. Buying a refill instead of a new jar or bottle can save 20–30%—a practical discount that also reduces waste.
- Watch for “Gift with Purchase” promotions. Rituals frequently runs campaigns where spending a certain amount (for example, $50) earns a free full-size product or a set of miniatures. Combining these with a coupon or promo code can maximize your savings.
- Subscribe to the newsletter. New subscribers receive a welcome gift or discount and stay informed about all promotions, product launches, exclusive offers, and special coupon codes.
- Visit the Outlet section. The site periodically offers a sale section with limited edition or discontinued items at steep discounts. Certain items can be combined with coupons.
- Take advantage of free shipping. Orders over $50 qualify for free shipping within the U.S., making it easier to combine discounts, promo codes, and coupons for the best deal.
The team at Adventures of a Couponista constantly monitors all current Rituals offers. We track Gift with Purchase promotions, monitor the Outlet section, and uncover hard-to-find promo codes and coupons. We do the searching so you can create a relaxing home sanctuary without overspending.
How to apply a Rituals promo code
You can find valid and verified Rituals coupons or promo codes on adventuresofacouponista.com. Applying a discount code on the official site is very simple:
- Visit the Rituals page on Adventures of a Couponista and select the offer you want. Copy the promo code if one is required.
- Go to the official Rituals website and choose the items you want—body care, home fragrances, or sets.
- Add the items to your bag by clicking “Add to Cart.”
- Go to your shopping cart and locate the “Coupon Code” field. Click the “Add Code” link to open the field.
- Paste the promo code you copied into the field and click “Add Code.”
- If the coupon is valid, you’ll see the discount applied to your order. Make sure the offer has been correctly applied.
- Complete the checkout by filling in your shipping and payment information.
Current promotions
Rituals regularly delights customers with generous offers:
- Gift with Purchase. The most common promotion. Spend a certain amount and receive a full-size product (such as shower foam or scrub) or a set of miniatures for free.
- Discounts on Gift Sets. These are always priced lower than the total cost of the individual item.
- My Rituals Loyalty Program. Ongoing opportunities to receive gifts with orders and access exclusive offers.
- Refills. Continuous savings when repurchasing favorites.
- Free Shipping. Always available on orders over $50.
Adventures of a Couponista catalogues current promotions, discounts, and promo codes as they become available.
Advantages and key features
Rituals is a brand with a unique philosophy and many benefits:
- Mindfulness philosophy. The brand helps turn routine actions into meaningful moments, reducing stress and promoting inner harmony.
- Luxurious fragrances. All scents are crafted by leading perfumers and feature complex, multifaceted compositions.
- High-quality ingredients. Formulations include natural ingredients inspired by ancient traditions from around the world.
- Aesthetics and design. The packaging is minimalist and elegant, enhancing any bathroom or home interior.
- Environmental responsibility. Rituals is B Corp certified, reflecting its high social and environmental standards. Using refills and recycled materials is part of this strategy.
Product range
Rituals’ offerings are built around collections, each with its own philosophy and unique fragrance:
Body Care:
- Shower foams: The legendary product that turns gel into a rich, creamy foam.
- Body scrubs: With salt, sugar, and nourishing oils.
- Body creams and oils: Deep hydration and nourishment.
- Hand and foot care: Creams, balms, soaps.
Home Fragrances:
- Fragrance sticks (diffusers)
- Scented candles
- Home and textile sprays (Parfum d’Interieur)
Face Care: Skincare lines tailored to different skin types and ages, using natural ingredients.
Rituals is more than just cosmetics. It’s an invitation to slow down, find joy in small moments, and care for body and soul. The brand’s products offer not only physical care but also emotional enjoyment through luxurious textures and refined fragrances. It’s accessible luxury that makes each day a little more special. With generous promotions, coupons, and discounts—and guidance from Adventures of a Couponista—you can easily and affordably create your own personal oasis of calm and harmony.
